What is a P.S.A?
A public service announcement (PSA) is an advertisement broadcast on radio or television, for the public interest. PSAs are intended to modify public attitudes by raising awareness about specific issues. The most common topics of PSAs are health and safety. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as smoking or compulsive gambling.
From time to time a charitable organization releases a PSA enlists the support of a celebrity; examples includeMichael J. Fox's PSAs in the U.S. supporting research into Parkinson's disease and Crips street gang leaderStanley "Tookie" Williams speaking from prison to urge youth not to join gangs.
Some religious organizations produce PSAs on non-religious themes such as family values. Examples include the long-running homefront campaign[1] from The Church of Jesus Christ of Latter-day Saints, and campaigns by theSeventh-day Adventist Church and the United Methodist Church.
The military produces PSAs to recruit enlistees, in addition to paid advertising and sponsorship efforts.
A PSA typically heralds a community event, usually, but not always, for a non-profit organization. Commercial groups can also announce non-profit events or services. Many local newspapers also have community calendars so PSA's are not limited to only electronic media. Though the PSA covers less material than a media release, it requires the same who, what, where, when and why. Also include your organization's name, a contact person and telephone number.
From time to time a charitable organization releases a PSA enlists the support of a celebrity; examples includeMichael J. Fox's PSAs in the U.S. supporting research into Parkinson's disease and Crips street gang leaderStanley "Tookie" Williams speaking from prison to urge youth not to join gangs.
Some religious organizations produce PSAs on non-religious themes such as family values. Examples include the long-running homefront campaign[1] from The Church of Jesus Christ of Latter-day Saints, and campaigns by theSeventh-day Adventist Church and the United Methodist Church.
The military produces PSAs to recruit enlistees, in addition to paid advertising and sponsorship efforts.
A PSA typically heralds a community event, usually, but not always, for a non-profit organization. Commercial groups can also announce non-profit events or services. Many local newspapers also have community calendars so PSA's are not limited to only electronic media. Though the PSA covers less material than a media release, it requires the same who, what, where, when and why. Also include your organization's name, a contact person and telephone number.
Video and Poster samples of Public Service Announcements
Getting ready to write your PSA
1.Choose points to focus on. Don’t overload the viewer or listener with too many different messages. List all the possible messages you’d like to get into the public mind, and then decide on the one or two most vital points.
2. Brainstorm. This is also a good time to look at the PSA’s that others have done for ideas. Gather all your ideas and think of ways that you can illustrate the main points you’ve chosen.
3. Check your facts. It’s extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in.
4. Identify a “hook”. A hook is whatever you use to grab the listener or viewer’s attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, catchy music, shocking, or emotional.
Now you’re ready to write your script!
2. Brainstorm. This is also a good time to look at the PSA’s that others have done for ideas. Gather all your ideas and think of ways that you can illustrate the main points you’ve chosen.
3. Check your facts. It’s extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in.
4. Identify a “hook”. A hook is whatever you use to grab the listener or viewer’s attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, catchy music, shocking, or emotional.
Now you’re ready to write your script!
Basic guidelines for PSA format:
1. :30 second PSA should be 60-75 words.
2. The top of the sheet should include;
–Length of the PSA
–Agency of group the PSA is for
–Title of the PSA
2. The top of the sheet should include;
–Length of the PSA
–Agency of group the PSA is for
–Title of the PSA
Video Review
Student Assignment: Television PSA
Create a :30 second Television PSA, cover the who, what , where , when and why.
Create a script using 60-75 words.
Use narration and or screen talent.
Use Original music created in garage band.
Use Graphics and Text to highlight your message
Use various camera angles to set the mood (extreme wide, wide shots, medium shots, and close up shots)
You are to use iMovie for video post production.
Students can submit their concept using the storyboard template. Using the storyboard technique, students draw their scenes, accompanied by corresponding speaking parts, in a way that allows others to clearly visualize their intended production.
They should indicate if this is an indoor or outdoor production and how many people are involved. Storyboards can also be created with photographs or pictures cut from magazines. Students may also submit a 30-second video clip to illustrate their video idea.
Final Output: Quicktime DV quality
Template for Video PSA
https://www.bchydro.com/etc/medialib/internet/documents/community/pdf/0.Par.0001.File.11x16_storyboard_final.pdfm
Create a script using 60-75 words.
Use narration and or screen talent.
Use Original music created in garage band.
Use Graphics and Text to highlight your message
Use various camera angles to set the mood (extreme wide, wide shots, medium shots, and close up shots)
You are to use iMovie for video post production.
Students can submit their concept using the storyboard template. Using the storyboard technique, students draw their scenes, accompanied by corresponding speaking parts, in a way that allows others to clearly visualize their intended production.
They should indicate if this is an indoor or outdoor production and how many people are involved. Storyboards can also be created with photographs or pictures cut from magazines. Students may also submit a 30-second video clip to illustrate their video idea.
Final Output: Quicktime DV quality
Template for Video PSA
https://www.bchydro.com/etc/medialib/internet/documents/community/pdf/0.Par.0001.File.11x16_storyboard_final.pdfm
Rubric for evaluation P.S.A
Note:
1. You must follow all school rules for your assignment. Respect other classes while filming in the hallway, and outside.
2. Do not add anyone else to your video. Also, all video footage must be shot by your group.
2. Do not add anyone else to your video. Also, all video footage must be shot by your group.
Sources:
http://www.envision.ca/templates/news.asp?ID=2489
http://en.wikipedia.org/wiki/Public_service_announcement
https://www.bchydro.com/community/youth_education/movie_making.html
http://www.madd.ca/english/research/media.html#
http://www.youtube.com
http://www.wiredsafety.org/wiredlearning/psa
http://en.wikipedia.org/wiki/Public_service_announcement
https://www.bchydro.com/community/youth_education/movie_making.html
http://www.madd.ca/english/research/media.html#
http://www.youtube.com
http://www.wiredsafety.org/wiredlearning/psa
